POWER OF FRUIT

Deciding to launch a fruit company is not easy.  

Walk down any supermarket frozen snack aisle and the battle for shelf space is brutal. When you're competing with companies who have millions to spend, you have to take a different approach. Launching the Power of Fruit, we decided to focus on the most obvious - the fruit. For the box, we made the ingredients the star. For the ads, we made the ingredients the star. For the shelf talkers, we made the ingredients the star... You get it.  Included in the marketing package to stores, we highlighted the facts about our process and, yes, that's right, our ingredients.

Glue Print Ad
Glue Print Ad
Sugar is Cheaper than Fruit
Sugar is Cheaper than Fruit
Flat Box
Flat Box

Who knew that the most exciting part of this campaign?

Spelling Bee
Spelling Bee
Ripe Wins
Ripe Wins
Guar Gum
Guar Gum
Fact Ingredients Post
Fact Ingredients Post
Beans on Fruit Floor Sticker
Beans on Fruit Floor Sticker
Real Fruit
Real Fruit