UNITING AT SOUTHWEST
Southwest High School has sat vacant for decades.
It was once the premier high school in the Kansas City area producing famous authors, scientists, educators, entrepreneurs, movie stars and directors, a world-famous rap artist, even an astronaut, plus thousands upon thousands of solid, hard working, Kansas City-proud citizens.
By putting political issues and years of historical challenges behind us, we came together with a group of enthusiasts to help craft the vision for a new high school of the future. This new breed of school will bring diverse students together around project-based learning and connect them to the real world.
A colorful, high-tech inspired campaign brand was developed and deployed across a variety of communication tools to start a groundswell of awareness and support: website, yard signs, car window stickers, printed materials, social media channels and more.
The goal was to garner the school district's attention by pledging 500 students. In just over a month, more than 2,000 students have pledged to attend the transformed Southwest High School and the area is abuzz with resounding support.
That's hard to ignore.