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Perhaps The Worst Place Branding, Ever.

Why in the world did anyone think branding Vegas as a family destination was a good idea?

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Brand Marketing isn't Just Branding nor Marketing.

You may need a new brand every decade.

You need brand marketing every day.

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The Brand Marketing Funnel

How to breakthrough...in just 1 second.

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Maximalist Design.

Should your elevator look like your soda can?

THE HIGHLINE LOWDOWN:

Mike Zeller on how a 5-ft Potato Gun led to the Rock Island Bridge

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We declare that Reputational Branding is now a "thing."

Each may be triggered by something negative, but they are not interchangable.

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THE HIGHLINE LOWDOWN:

David Brain on Taking Chances and the Big Ideas in KC Today

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THE HIGHLINE LOWDOWN:

Frank White III
on Transportation, Development and the Future of KC

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THE HIGHLINE LOWDOWN:

Emmet Pierson on being uncomfortable, pushing the limits, and what he'd do with $400,000,000.

THE HIGHLINE LOWDOWN:

Katherine Carttar: the Transformational Power of Public Service

KC Millennial Housing & Neighborhood Survey Results

In our third biennial study, KC's largest generation is making some big life decisions. 

Kids in the Garden

The Future of Development in Kansas City

Predictions after a survey of 50 KC-based CRE professionals. 

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Love Locks

Every Brand Makes a Promise.

What's yours?

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How to be the Brave Nail

In a sea of logos and marketing messages, do you stand out?

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KC Millennial Housing Preferences - 2019

Home ownership vs renting,

downtown vs. the suburbs.

We asked, they answered,

Thermometer or Thermostat

As a developer, which are you?

What do KC Millennials Want?

2017 Survey of KC Millennials Housing Preferences.

Millennials Are Bored With Your Experience

Blame it on Apple.

An Open Letter to the Advertisers During the Big Game

You're wasting your money.

What's With all the Skeletons?

Trendspotting in LA.

Highline Builds Bridges Between Developers & Public

Highline profiled in MetroWire Media.

Entrepreneur: Marketing Startup's Counterintuitive Approach

Highline profiled in Kansas City Business Journal

Does Convenience

 Really Make Life Better?

Where will we draw the line?

Repositioning  through

*Freaking*

Great Design

For developers, owners or city officials who need to reposition a property, great design isn't optional. 

LA Trendspotting:

3 Things to

Watch For

We couldn't help but notice three design trends all over LA. 

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