We help clubs build stronger brands from the inside out.
At Highline Partners, we specialize in brand strategy, design and member communications — areas that are often under-resourced in private clubs. Our background includes some of the hardest-to-brand categories: luxury real estate, cities, civic institutions, and multi-stakeholder boards. ​
Now more than ever, ​​a club's brand matters.
Private clubs are at an inflection point where older and younger generations are have different expectations. Younger members want more transparency, higher service standards, and communications that feel as polished and personal as the luxury brands they engage with everywhere else.
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At the same time, older generations can feel as if traditions are being lost and their voices are less important. This friction can impede progress, destabilize membership and kill capital projects. The good news is that a great brand can bridge the gap. At Highline Partners, we help clubs articulate and express their unique identity in ways that unite memberships and foster a sense of pride, community and forward facing optimism.
Your brand is the connective tissue between your club’s mission and the member experience.
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Collaborative, not Competitive.
Club consultants bring deep operational experience—often as former GMs or executives—and that expertise is essential to running a great club.​ We bring a different perspective that compliments their expertise. Whether it's implementing a strategic plan, developing a capital campaign or understanding member perspectives, we collaborate well the leading industry advisory firms. Unlike some firms, though, we have no partnerships that may appear to cause a conflict of interest.
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We also bring the member perspective. Over the past decade, we’ve served on our clubs' boards, led committees, and guided communications for large-scale capital projects. We know what feels authentic, what builds pride, and what truly enhances the member experience.
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We Help Clubs Say What They Mean​
Many clubs have a strong sense of who they are—but struggle to express it in a way that’s clear, consistent, and flexible enough to guide real decisions.
We work together with clients to:
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Define their brand identity and align leadership around a shared language
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Communicate across every touchpoint with clarity and confidence
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Design identities that members love and that are easy to implement
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When your brand is clear, everything else gets easier: governance, communications, programming, and the member experience itself.
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Idea #5: The best club brands leave room for members to attach their own stories.
Member & Board Communications Strategy
We bring marketing and communication best-practices to help clubs have a more professional approach to member engagement.
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Communications Strategies & Plans
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Crisis & Reputation Management
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Presentation & Proposal Design
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Communication Templates for Leadership
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Branding & Visual Identity
Many clubs struggle with branding that has evolved over time without a clear strategy. We help bring cohesion and consistency, ensuring that everything reflects the club’s identity.
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Logo & Brand Identity Development
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Comprehensive Brand Standards Guide
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Special Event Branding & Logos​
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Environmental & Experience Audits
Over time, it's easy to overlook details that shape a club's experience - things that may guests or members notice immediately. We help clubs see with fresh eyes, identifying opportunities to enhance branding, communications and the overall club experience.
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Brand & Experience Audit
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Visual Messaging & Consistency
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Member Journey Enhancements
Member & Project Communications
From routine member updates to major club initiatives, we help craft messaging that builds trust, engagement, and support, often in collaboration with project designers and architects.
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Member Presentations
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Project 3D Renderings
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Presentation Boards
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Website & Digital Presence
We help clubs make the most of their digital platforms. We can edit or modify templates from common club industry vendors, enhancing functionality, improving user experience, and ensuring a consistent, polished brand presence.
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Site Architecture & Design
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Brand Integration (Colors, Logos, Graphics)
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Content Development & Photography
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Custom Video Production​
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Club Development & Visioning
As clubs plan for the future, we help leadership teams articulate a clear vision that resonates with members and fosters buy-in. We conduct influencer research, third-party interviews, and can moderate town hall sessions.
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Research & Strategic Planning
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Membership Modeling
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Visioning & Concept Development
If your club is looking for a fresh approach to branding and communications, click here to connect, or email us at hi@highln.com.