Highline hosts Mark Bado, CCE, GM & COO, Mizner Country Club
The response to our first Alignment webinar with Joel Livingood at Interlachen was strong enough that we decided to continue the conversation. Our second session features Mark Bado, CCE, former CMAA Chairperson and General Manager & COO of Mizner Country Club in Delray Beach, Florida.
As consumers, we have all experienced brands that deliver consistent, exceptional service. Whether checking into a Four Seasons or pulling through a Chick-fil-A drive-through, certain organizations have established a clear expectation for how great service should feel.
Private clubs are increasingly measured against those experiences.
In every interaction, members make comparisons to other places they visit. Often they see the club from the outside in — the wrong nut on a salad, a slow response at the front desk, an inconsistency in service. What members don’t understand is that how clubs are structured is very different from other hospitality environments – boards rotate, committees weigh in, employees turn over.
The tension between what members see and the invisible work required to deliver it is universally important, but varies from club to club.
Using the Brand Operating System as a lens, this conversation explores how Alignment sets up Standards and enables consistent Execution.
If your club is feeling pressure to elevate the member experience while navigating everything that makes the club industry “special,” this session will help clarify where to begin.
Mark Bado, CCE
COO & GM Mizner Country Club
In a career that spans three decades, Mark has led clubs of all sizes. Whether it’s a major capital project, leadership change, generational expectations, or dealing with “pecans instead of walnuts,” Mark believes that alignment around identity and priorities is what enables execution to hold over time.
Brett Posten
Principal, Highline Partners
Highline specializes in luxury brand marketing for places, helping clients build brand systems that create consistent, elevated experiences. Brett will share how investing in a Brand Operating System can be a framework to guide leadership for years to come.
Why this Webinar Matters for Clubs
What is a Brand Operating System?
Brand is one of the most powerful assets in the corporate world, yet it is often misunderstood or underutilized in private clubs.
It is more than a logo and extends well beyond marketing.
Highline has adapted proven corporate best practices to create a three-part Brand Operating System for private clubs—one that aligns governance, communications, and member experience across leadership transitions and daily operations.
Rather than another "plan" or static document, brand becomes a practical framework for decision-making, consistency, and helps clubs be the very best versions of themselves.
A Brand Operating System:
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Supports smoother operations
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Builds trust and momentum around capital projects
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Creates clarity that attracts and retains staff
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Preserves a club’s identity as leadership and investments evolve
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Delivers the joy members crave
To learn more about Highline's approach, click here.
Is this right for me?
If your club is preparing for capital investment, rethinking its identity, or aiming for a more consistent experience, this session will be particularly valuable.
This webinar is designed for:
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Club Presidents
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Board Members
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General Managers
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COOs and Directors of Operations
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Directors of Communications / Member Experience
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Club professionals responsible for brand, service, or strategic planning