Insights
Occasional thoughts on Strategies and Tactics for Club Leaders
Ideas on How to Connect Mission to Member Experience
We send out emails occasionally to share on lessons we've learned outside the club industry to help club leaders think differently and make more informed decisions.
If you're considering a survey, here are some recommendations before you write a single question.
Brands like Apple create the best experience because they have standards that govern everything. Clubs can do this too.
When hundreds of members interact with hundreds of touchpoints, how do you know when something is actually wrong, vs. just an opinion? Consider a Touchpoint Audit.
... but I also want expensive things, exceptional service, and a new padel court. Clubs have a priority problem that can be solved through better alignment.
We hosted Mark Bado Mark to learn how he approached alignment, identity, and standards throughout his 30+ year career at clubs of all sizes.
We hosted Joel Livingood to learn how alignment was the starting point for the turnaround at Interlachen Country Club.
About Highline
Highline Partners is a brand strategy and design firm with deep experience in complex, high-expectation environments—including luxury real estate, place-based development, hospitality, and organizations that steward the civic good.
Highline adapts proven practices from the luxury market to the unique needs of private clubs, helping leadership teams move brand beyond marketing and into a practical system that supports governance and day-to-day operations.
